A2 Coursework: Identifying a Need

This document shows what I imagine my target market to be like; essentially it is a virtual customer with traits that I want my product to be sold to and the situations I want her to wear my product in. Here I have established the customer to be female, between the ages of 20 to 25, her hobbies, her interests, her occupation, relationship status, if she is technological, adventurous etc. It creates an understanding between the public and the designer for when they want to introduce a new product to the market.